IMPLIKASI RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN MANUFAKTUR SUB-SEKTOR ROKOK

This study was conducted to test the effect of Return on Asset (ROA), Equity (ROE), and Earning per Share (EPS) stock prices in cigarette sub-sector manufacturing companies listed Indonesia Stock Exchange (IDX) for 2015-2021 period. research motivated by several increases ROA, ROE, EPS, but not followed rising prices, as well gaps. method is form a quantitative method. The population IDX period totaling 31 company financial statements. used Ordinary Least Square (OLS) analysis As result, EPS simultaneously have positive significant price, while partially also do affect price. In contrast it has prices. condition became novelty author put forward, even though advertisements dangers cigarettes were published almost every media.